Tap Into Influencer Marketing

Influencer marketing is HUGE right now.

And there’s a good reason for this:

Getting an influential person on Instagram, YouTube or Facebook to endorse your product can lead to a flood of traffic.

(And sales)

Fortunately, this approach doesn’t require as much gruntwork as it used to.

Instead, you can use “Influencer Marketplaces” like FameBit to connect with influencers that are interested in promoting your stuff.

Sweet.

23. Improve Your Organic Click-Though-Rate

I have some good news:

If you want more traffic from Google, you DON’T need higher rankings.

(Seriously)

Instead, you can focus on improving your click-through-rate (CTR).

For example, let’s say you rank #3 for your target keyword. And your CTR is 4%.

And let’s say that you double that CTR to 8%.

Well, you just doubled your organic traffic… without improving your rankings.

But wait, there’s more 🙂

CTR is now an important ranking signal in Google’s algorithm.

So when you get a higher CTR, you’ll ALSO improve your rankings.

That’s great. But HOW do you improve your CTR?

Here are a few tips that work great:

• Add a number to your title (like “17” or “58%”)
• Write an intriguing meta description
• Test different titles and see which one gets the best CTR
• Use titles that are highly emotional
• Include your keyword in your URL

Let’s dive right into our next tip…

Use a “Question Analyzer” To Create Insanely Useful Content

This strategy is an AWESOME way to make your content better.

(As you know, the better content = more traffic)

All you need to do is find questions that your target audience asks online.

Then, answer those questions in your content.

Here’s how to do it…

First, use a tool like Buzzsumo’s Question Analyzer or Answer the Publicto easily find questions that people ask:

Republish Old Articles on LinkedIn

LinkedIn is an awesome place to syndicate your content.

For example, I published this study of YouTube ranking factors on my blog about a year ago:

This post did well. Lots of people read my post and shared it on social media.

But I KNEW that there were thousands of people that could benefit from my content… but hadn’t seen it yet.

So I republished my content as a LinkedIn article:

Which (along with my other LinkedIn posts) led to a decent chunk of targeted traffic:

Promote Blog Posts and Videos on Quuu

Quuu is a dead-simple way to get people to promote your content on social media.

All you need to do is submit your best content…

…and they’ll ask influencers to share it on Facebook, Twitter, LinkedIn and more.

I recently promoted one of my posts on Quuu. And got a handful of shares from influential people in the SEO and marketing space:

Not bad.

Publish Viral Content

Is there a formula for creating content that goes viral?

Nope! Or else everyone would do it…

That said, there ARE 3 things you can do to increase the odds that your content spreads like wildfire.

1. First, viral content tends to contain lots of visuals.

This can be a bunch of images. Or an infographic. Or a video.

The type of image doesn’t matter. The important thing is that you actually use images in your content.

Why?

Industry studies show that image-rich content gets 90%+ more social shares vs. content that’s all text:

2. Second, viral content tends to have a high “Utility”.

This simply means that your content is super useful in some way.

Maybe you show people how to steam broccoli.

Or you teach them to nail their job interview.

Either way, research shows that extremely practical content has a very high chance of going viral.

3. Lastly, viral content needs an initial “push” to get going.

For example, Chris Gimmer got over 17k visitors to his site in one day (thanks to a blog post that went viral):

And it wouldn’t of happened if Chris didn’t promote his content on sites like Reddit… which led to hundreds of visitors within hours.

Optimize for Google’s Mobile-First Index

As you might have heard, Google recently rolled out their “Mobile-First Index”:

This update means that Google now counts the mobile version of your site FIRST.

(It also means that Google largely ignores the desktop version of your site)

So:

How do you know if your site is mobile optimized?

Well, Google created a free tool for doing just that: The Mobile-Friendly Test.

This nifty tool tells you if your site is optimized properly for mobile devices…

… and gives you specific recommendations to make your site better:

Retarget Visitors With Facebook Ads

Let’s face it:

Facebook ads can be EXPENSIVE.

Fortunately, I found a little “loophole” that’s helped me get laser-targeted visitors for pennies:

Retargeting.

Here’s how it works:

First, create a Facebook ad that sends people to a blog post.

Here’s a real-life example:

Next, target people that have visited your site in the last month or two:

Finally, run the ad.

And you’ll probably find that your CPC is dirt cheap vs. most other types of advertising (like Google Adwords).

Nice.

Add “Share Triggers” To Your Content

In my experience, content largely succeeds or fails based on one factor:

Whether or not the content has Share Triggers.

What are Share Triggers?

They’re things you include in your content that push people to share it on social media.

A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman and Jure Leskovec.

And they’ve proven in the lab what I discovered through trial-and-error:

When you include Share Triggers in your content, people are significantly more likely to link and share it.

For example:

One of the most powerful Share Triggers is Social Currency.

Social Currency is the idea that we share things that make us look good. And this Share Trigger is a large part of the reason that The Shrinking Dollar infographic I mentioned earlier did so well.

Specifically, this infographic confirmed what influencers were already saying: inflation is a big problem.

And my content backed up their rants with meaty data:

Every time an influencer shared my infographic with their audience, it boosted their Social Currency.

So they shared it… again and again.

It even got included in Google News thanks to a feature in The Christian Post.

All because I strategically added the “Social Currency” Share Trigger into my content.

Very cool.

Host a Giveaway Content

People love free stuff.

(No surprise there)

But what might surprise you is: you can use free stuff to get more traffic.

How?

Host a giveaway contest.

Here’s an example of a contest my friend Noah Kagan recently put together:

See how that works?

To enter the contest, people need to give you their email address (you then add them to your email list).

It gets better:

You can get incentivize people to share your contest with their friends:

(And those shares will drive more traffic to your website and grow your email list)

Now:

This contest was done with KingSumo. But if you have the technical know-how, you can set this up yourself.

Share Videos On LinkedIn

LinkedIn is growing FAST.

In fact, a recent study found that the number of people sharing stuff on LinkedIn has increased significantly in 2018:

That’s great and all. But HOW do you use LinkedIn to increase traffic to your website?

Post video content.

Try getting that kind of engagement on Facebook 🙂

And now it’s time for me to show you another cool way to people to visit your site…

The Content Relaunch Strategy

This is similar to technique #2 from this guide…

…with an important twist.

Instead of just improving your content, you completely relaunch it.

In other words:

Treat your improved content like a brand new post.

For example:

I recently revamped and relaunched this list of SEO copywriting tactics:

So I shared the post on social media:

And sent out an announcement to my email subscribers:

Which led to a significant boost in traffic (including almost 5k visitors in one day):

9. Create Content That Appeals to Influencers

Here’s the truth:

If you want influential people to share your content, you need to write stuff that appeals directly to that group.

Example:

A few years ago I created an infographic for a client in the investing niche.

Even though that niche is far from “interesting”, our infographic went viral. We’re talking thousands of targeted visits in the first two days.

Here’s the infographic:

Now there are dozens of reasons this infographic did so well… from the design to the content promotion campaign.

But a good chunk of its success was due to one simple thing:

It appealed to the influencers in the personal finance space.

I’ll explain.

I noticed that, at the time, a lot of high-powered financial bloggers were up in arms about inflation:

So I decided to create an infographic that highlighted the problem they cared so much about.

And this led to shares and mentions on several authority sites…

…and a boatload of traffic.