The “Upside Down” Guest Post

Here’s the deal:

When most people read your guest post, they completely skip the author bio section.

I can’t blame them…

Most author bio boxes are buried at the bottom of the page, like this:

This is a huge problem.

If people don’t see your link in your author bio, they’re not gonna visit your site.

Fortunately, there’s a simple solution to this problem: The “Upside Down” Guest Post.

Here’s the step-by-step process:

1. First, write a guest post just like you normally would.

2. Next, include “helpful resource” sections throughout your guest post.

These sections link to 2-3 helpful resources on the topic you just covered.

Here’s an example:

3. Finally, include YOUR content as one of the “helpful resources”.

For example, here’s a guest post I published a while back:

And I strategically linked to my content as one of the “resources to check out”:

And that link brought in 78% more traffic than my author bio link.

Pretty cool 🙂